Customer onboarding is one of the functions involved after making sales. The actual customer satisfaction and success is involved only when the customer gets value from the delivered product/service. Thus we can say that customer onboarding helps build a strong business relationship. It is a must for SaaS businesses and equally beneficial for retail and e-commerce businesses where there are repeated sales. In fact, it is best for any subscription-based business where there is long-term customer engagement and revenue generation. If you wish to improve and maintain a lifetime value with your customer, think of applying customer onboarding to your business.