There are way too many marketing strategies out there. And every marketer believes their strategy is the holy grail. This makes it really hard for beginners to identify the best marketing strategy, especially when you consider that some information contradicts.
Before televisions took over, people could sit and listen to anything on the radio. Now, the internet has taken over and revolutionized the way people choose and consume information. This gave rise to on-demand platforms like Netflix, YouTube, and Spotify where people can watch videos or listen to audios at their own time.
As an entrepreneur, you already understand that without clients, your business is as good as dead. Your business won’t thrive either if you don’t increase the customers’ base or their purchasing power. Many businesses do the hard job of getting new clients but fail in retaining them. Most activities of acquiring new clients and retaining existing ones are related.
Viewing video content today has become an easy-to-digest format that has helped our eyes rest from reading textual material online. Video streaming has taken over the internet as the biggest driver of online traffic.
There’s no point in investing time and money into starting a new business venture only to discover that no customers are buying from you. That’s why a marketing strategy is essential in any business. Creating one from scratch, however, is easier said than done.
Figures can reel your head!
Consider this for instance, in just twenty minutes, on Facebook,
- No. of links shared = 1 million.
- No. of photos uploaded = 4.86 million.
- No. of status updates = 763,888