Viewing video content today has become an easy-to-digest format that has helped our eyes rest from reading textual material online. Video streaming has taken over the internet as the biggest driver of online traffic.
Video is progressing rapidly in every domain, especially the market sector, where many businesses believe that video marketing renders a decent ROI.
Video marketing has been in vogue over the last couple of years, and today every business has started to harness its potential because videos have become a versatile and profitable digital marketing tool for effective promotions.
- Significance of Video Marketing
- Tips to Harness The Potential of Video Marketing
Significance of Video Marketing
Here are some reasons why video marketing will influence more people online and act as an efficient tool to promote your brand amidst the growing competition:
Higher Conversion Rate
Including a product video on your landing page can boost conversions by a significant margin. People enjoy watching explainer-videos if they have recently purchased a new product from your brand.
Since most information gets transmitted visually to our brains, humans are naturally programmed to respond to video content more effectively.
While video production is not the easiest or the cheapest task, it pays off significantly better than other tools. Since the conversion rate gets boosted because of enhanced visual processing of information, the ROI for launching a video marketing campaign is relatively high.
Reinforcement of Trust
Trust acts as the foundation of conversions and sales. The entire notion of content marketing relies on trust and long-term relationships.
Watching clips adds a human touch to any product you are selling, and thus, the viewers subconsciously develop trust in your brand due to the instigation of emotions.
Appealing to Mobile Users
Since most of the video content traffic comes from mobile phones, the voice of your brand will spread like wildfire if your uploaded videos are mobile-friendly. Mobile users will always prefer watching a five-minute clip about a product description than read a whole article.
Tips to Harness The Potential of Video Marketing
Video marketing has an enormous potential to spread the word about your brand to the consumers; however, if you are entirely new to it, you are bound to commit a few errors along the way.
Follow these tips if you wish to understand and utilize the potential of video selling like a pro and widen the reachability of your brand to a larger audience:
1. Formulate a Plan
Before creating any content, it is paramount to have a plan and stick to it. Your strategy includes your target audience, the video’s subject, choosing platforms to upload, and drafting an outline for the content that you will cover in your video.
Ask yourself questions such as –
- How specific is the goal? General goals such as ‘getting more subscribers’ or ‘driving traffic’ lack insight in the long run.
- Can the goal be achieved? Being ambitious can be effective; however, expecting to obtain a million subscribers on YouTube within the first few months is not viable.
- Can the goal be tracked well? Be sure to set a realistic goal whose performance can get tracked. Regardless of the success of the goal, you must have insightful data at the end.
If you wish to achieve steady growth with video content, adhere to the following two points –
- Realizing what works and recreating it in upcoming videos
- Figuring what does not work and ensuring that you exclude it in your future videos.
- Consider posting your video on Facebook, Twitter, Instagram, Snapchat, or any other platform commonly used by your audience.
2. Be Proficient and Pick Your Niche
When creating videos for your website, you must understand what you excel at and choose it as a subject to create videos. This step will significantly boost the quality of the content because of your proficiency.
There are typically three categories of video content circulated in the market:
Educational videos remain centered around either actionable steps for your audience to follow today or thought influence that your viewers can incorporate into their lives in the future. The best way to create educational videos is to start a podcast.
When creating inspirational videos, you shoot breathtaking views, record awe-inspiring moments, or make motivational content created to ignite a desire in your audience.
Under this category, your primary objective is to get people to laugh or smile. The content that you create must intrigue them in a frolic manner that they investigate your brand further. While creating content, you might want to have a screen recorder at your disposal.
3. Create Your Content
After successfully creating a structure for your videos, it is time to breathe life into those ideas.
Creation might seem daunting, especially if you are unfamiliar with the world of video. However, the best course of action is to not care about every minute detail and dive into the creative process.
Your first video might not be perfect, but you will receive feedback from the audience, which will automatically guide you about the aspects that demand improvements.
As you continue your content creation journey, you must invest more time and money to improve your content quality and consistently gather feedback to know what resonates with the audience.
4. SEO Optimization
While learning the innovative process and smart tricks to implement in video marketing is imperative, you must never neglect the role that SEO plays in having your video reach a greater audience.
The title of your video content must include keywords that you seek to rank highly because this will determine your video ranking on platforms such as YouTube. Not merely the title, but the description section also must include highly searched keywords over the internet.
You must also harmonize storytelling and metrics and avoid keyword stuffing. It is the foundation of effective marketing and is especially important for optimized video marketing.
5. Partner With Influencers
Rather than approaching the big names in the industry, brands have started teaming up with online influencers who have their loyal fan following. These influencers can run with your content vision and provide exclusive and valuable insight into what kind of content to create.
Adhere to these two points for a successful collaboration with influencers –
- Choose wisely – If your brand is family-friendly, do not approach someone who has a reputation for being controversial.
- Communication is necessary – Do not assume that you and the influencer agree on all terms. Miscommunication is common, and you may end up with unproductive content.
Creating entertaining content can be an uphill battle, especially when you are first getting started. However, accept that your first video might not be as compelling, and gathering feedback should be your priority.
Devise a strategy, execute it by creating content in an expertise of your choice, and seek advantage of the platforms as-well-as resources at your disposal.