Some of the people spent a lot of time for making their profile that many professionals and that much fascinating that at the result they get a lot of the instant Instagram followers. All the followings they get are due to their hard work and their ability. After the question came across the mind that to get this level we have now to wait for about years, spending a lot of time over our profiling then at the end we will get the results. Is it like this or NOT?
With such a huge amount of content competing against them on the social media landscape, it has become increasingly difficult to make your content stand out. As a content marketer, you must know the importance of social media in your marketing strategies. However, posting content on the various social platforms is not difficult; the toughest part is making sure it is seen by the right people at the right time. So how would you cut through the clutter and improve the visibility of your social media posts? Here are 4 ways in which you can make your content seen by the targeted audience:
1. Include Social Media Icons on Your Website
You must enable your visitors to share content easily with their networks. This can be easily achieved by placing the social media icons on your website (on pages that receive the maximum traffic). If you are not using the social icons, you can miss out on a lot of opportunities. Make sure you link your Instagram and Facebook profiles to your company’s website or blog. You can easily use these to promote your product, service or event. To shorten the URL, make use of TinyURL (the popular link cloaking service). This will help you to maximize the 140 characters you are allowed to use for each post.
2. Cross Promotion by Partnering With Brands
Look for brands that are related to your business but do not compete directly and then partner with them to promote each other’s social posts to respective followers. You can partner with social influencers, non-profit organizations, local businesses, etc. to promote each other. You can craft posts highlighting each other’s brands and then post it on respective social media profiles. Alternatively, you can buy Instagram followers and likes to promote your brand and get your desired results in no time.
You must have heard about hashtags but very few know how to use them. Hashtags help to increase the reach of your posts beyond the immediate followers and thus help you reach new audiences. Using one or two relevant hashtags can considerably increase the visibility of your social media content and help you drive more conversions.
Here are some statistics that will show how effective hashtags can be:
- Tweets containing hashtags attracted 2times more engagement in terms of replies, re-tweets and favorites.
- Similarly, Instagram posts with the right hashtags help you to make your posts more visible.
4. Respond to Customer Comments
- So it is very useful for responding to comments from your customers. When you use it this way, it helps to build your reputation as a responsive and customer friendly company.
Benefits & Tips on how to use Instagram for your Business!
Social Media is becoming every day more and more visual and as it seems Instagram is leading this new trend. With barely 9 years of life, the famous image dedicated and video sharing app that was purchased by social media giant Facebook for $1 billion in cash and has become a BIG “Heavy-Weight Player” with great potentials in social media. As it has grown, Instagram has also been increasingly attracting brands. And although it is true that Instagram still has quite a way to go to be seen as the mighty Facebook and YouTube, it’s on the right way to achieve it.