There are many people that make use of online editors and outro maker tools to make their presentations. These presentations are used in professional spaces and later, even uploaded on YouTube. Some people use them for daily or weekly meetings to better project data and represent it in an appropriate way. Click here for some cool tips.
If you are doing the same, you will find that along with your content, it is also important to focus on certain visual aspects of your video/presentation that give it a more professional feel.
Right from choosing the right template to the appropriate typography, every small detail counts. A classy video will not only engage your viewer better but reflect well on you too.
Here is how you can shoot the video in the most accurate way and edit it accordingly to make your video perfectly cordial.
1. Know your audience
Before choosing to do any kind of presentation or make a video, it is important to know who you are presenting to– as in who is your target audience. This is essential so that when you actually make the presentation, you have your audience in mind and frame your content accordingly.
It helps you get an objective view of the audience’s perception and help you create a well-rounded presentation. There is a lack of bias, and you can develop a good understanding of what the presentation needs.
It also makes your goals clear if you know who you are presenting to and what that target audience needs.
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2. Script it out in advance
If you have a heavily informative video, it can be useful to plan out and write a script in advance. Some people even start by making a storyboard that gives a scene-wise breakup of the whole video, followed by the script.
A lot of videos also use voiceover, and having a script for that leaves little or no room for error. If you are working in a team, a script can establish a direct point of communication that is clear and avoids any confusion.
3. Use darker shades
Things like colors subconsciously set the tone of your video. For example, bright and cheerful colors like yellow, red, pink, etc., will denote a happy, entertaining video, whereas darker shades like navy blue or light colors, in general, showcase a more formal and professional tone.
Even using these colors in small elements of your videos, no matter how insignificant, will help set a tone for your video and not make it look out of place. If your content and corresponding visuals don’t match, it might be a bit unsettling to watch and even misleading.
It reflects badly not only on your presentation skills but on your basic sense of color and tonality.
4. Typeface is important
You might think that videos do not have a lot of space for text, but no matter how advanced videos get, the text will always exist for some of the other basic purposes.
Even if it is only for better contextualization, having a fixed typeface and some basic knowledge of typography will come in handy. Many people don’t realize it, but your typeface and fonts also impact your video’s tone, just like colors and effects. For example, using Comic Sans in a professional video will never fare well for you.
Instead, it might even put off your audience from the actual content you present. So, choose a typeface correctly, decide if you want to go for serif or sans serif font, and proceed accordingly.
5. Keep it concise
In the end, videos are a visual medium, and the whole reason people consume this medium is because of their reducing attention spans. Especially when it comes to social media and the digital world, it is a given that people are not interested in watching extremely prolonged content.
Keeping your information to the minimum is your best bet and the most optimal solution to keep your audience’s attention. This can be done if you learn how to edit videos for YouTube in a way that reduces unnecessary content.
6. Smart editing is pivotal
Smart editing comprises not only of quickly editing your content but rather doing it in a way that makes it engaging and crisp. When an editor first gets the video, it is fairly long, and it is upon the editor to decide what to keep and what not to keep.
The decisions made on the editing table are critical to how the video will finally turn out. Effective editing can change the face of your video and significantly improve its prospects of being likable.
It has the potential to brighten up even the blandest content and present it in its best version. This is a process that takes years of experience and judgment, but being patient and using a YouTube intro maker or editor effectively can help you. You can find some great tips regarding this here.
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7. Stray away from stickers
Since your video is professional, using tools like stickers, effects, GIFs, etc. will not be suitable for your video. These things are used mainly for videos that are invitations to casual parties or videos in the entertainment domain.
They are mainly used to supplement the content that goes online and is merely tools to brighten up the video. Using them for a professional video will not bode well for your content, and it is best to stay away from them as much as you can.
You could use effects that change the general tone of your video from a bright color to a dark and deeper theme. Some funny videos also use emojis in their content extensively, which is a definitive no for your professional video.
Making a professional video can be a difficult road to tread on where there is a very thin line between how to be engaging but not too casual. It is important for the creator, along with the editor, to ensure that this road is trodden down in the most appropriate manner.
It is only with time, experience, and a well-sourced knowledge of your audience you can actually nail the whole process. If you take this thing into serious consideration, it is not very difficult to gauge the process and make sure that it is the most appropriately formal video you have made.