Cars are almost always in demand. If you’re planning to sell your car, then you can at least rely on the fact that there’s always someone out there looking for a car to buy. The only challenge now comes in if you’re trying to sell your car fast. Because it’s an asset that’s well in demand, there are also so many sellers. So if you’re pressed for time, the competition is fierce.
One of the best ways you can get ahead of the competition is to get the word out about your car that’s up for sale. This means putting out advertisements. But, for these car ads to be effective, it’s not enough to just put them up at random places both online and offline. You have got to abide by the techniques or SEO for car dealers that can make your car ads stand out.
How’s this achieved? Here are tips you can follow in order for you to write an effective car advertisement and ensure a quick sale:
1. Inform And Entertain
Of course, your car ad has to be entertaining for someone to actually take time and read it. But, be sure that you’re able to strike that balance with being informative. Don’t sacrifice that for the sake of humor, especially when your humor might be offensive.
If you must, then resort to hype. Think about phrases that are ‘in’ at the moment, or that are famous or get a conversation going.
If you aren’t sure how to go about with this process, then go ahead and seek the advice and help of a friend, colleague, or anyone you know who has a way with words.
2. Be Honest
Yes, you’ve got to put your best foot forward so your car can compete against hundreds of other cars for sale within your locality. But, this doesn’t mean that you should lie about the true state of your car. This tip applies to whatever it is you’re actually selling, be it a car, a house, a gadget, like your mobile phone, or an appliance, among others.
You can highlight its best features, assets, and those that’ll convince potential buyers why your car is going to be a good buy. But, don’t say anything that your car isn’t. As much as possible, you have to be honest.
Your car’s defects aren’t necessarily going to deter buyers, but, at the very least, potential buyers may just haggle the price even more, given the defects that they’ll still have to address. So, if you’re in a rush, then this is a negotiation you’ve also got to learn to accept positively.
For instance, don’t try to claim that your car is ‘like new’ when, in fact, it’s already been in an accident before.
3. Always Provide A Detailed Description Of The Car
As much as possible, be sure to provide a detailed description of your car. Don’t miss out on this as it’s something that potential buyers will always be curious about. The more information you have about your car, the more buyers you can address because, right there and then, whatever questions they have are immediately ironed out.
Most importantly, it also saves you time when you don’t have to keep answering the same questions over and over again. You can close a final deal on your car faster when all the information about it is out there.
These are some of the essential pieces of information you have to list in the car ad:
- Make and model
- Your contact information (preferably a mobile phone number)
- Series (if applicable)
- Registration number
- Trim level and year of manufacture.
4. Include Images
Of course, in advertisements, this is a no brainer. But, while it’s still obvious that there are still those who don’t post photos immediately and just wait for a potential buyer to be the one to ask for photos, don’t be like those sellers just because you want to sell your car fast.
Be sure to include images in every angle of your car’s interior and exterior. A picture is worth a thousand words, and if you’re lucky, you may be able to convince buyers already to purchase your car by just looking at the photos.
Plus, the photos will also make your ads more attractive and engaging. These can also make you more trustworthy to potential buyers as they know you’re selling a legitimate car and you won’t be running away with their hard-earned money.
5. List Your Asking Price
While it’s common practice now to put labels at the end of the ads to just send a private message if interested about the price, it’ll actually do you better if you’re going to include your asking price in the ad right away. You can have more inquiries about your car when the price is already posted.
If your asking price is still negotiable, then be sure to put that information, too.
6. Highlight The Positive Features Of Your Car
When it comes to the positive features of your car, you may want to seek the help of a car mechanic about this. That’s because the best car features are usually those along the lines of distance covered, in relation to the car’s age.
Also, many prospective buyers will be interested to know if you’re the first or second owner of the car. If you’re the former, then that’s a plus! The latter might scare some buyers away; nevertheless, you’ll still have to be honest. They’ll ask about it anyway.
Lastly, the car may have desirable features, like upgrades, that it’s well maintained, and that it’s never been repaired for a major car accident before.
Also Read: Best 2020 Auto Repair Softwares
As you can see, even if you have to be brief and concise with your car ads, there are still so many ways for you to make it stand out from the others. When you’re truthful about your car and when you apply the tips above, your ads will be so effective, such that you’re increasing the chances of beating your deadline.
The pressure is real, especially as you’re aiming for quick sale. There’s no shortcut to achieve this. There’s only the tried-and-tested strategies above that’ll truly work to your advantage.