In any customer-facing business, convincing a potential customer or client to choose you over the competition is all about the art of persuasion. Your marketing and sales techniques might focus on the kind of service you offer, the discounts that are available, or the benefits that your services have over other, similar ones.
Most businesses are migrating towards storing all of their data digitally, turning cybersecurity into an ever increasing concern. Online businesses, meanwhile, already handle most of their data digitally. All of which makes it exceptionally important that business owners start implementing safe cybersecurity measures.