In any customer-facing business, convincing a potential customer or client to choose you over the competition is all about the art of persuasion. Your marketing and sales techniques might focus on the kind of service you offer, the discounts that are available, or the benefits that your services have over other, similar ones.
Today, scandals around personal data leakage and stealth one after another. Many people believe that cybercriminals on the Internet target the data of the rich and the famous exclusively. However, it is quite a misconception that can jeopardize those who do not take it seriously. Personal data of commonplace users getting into the hands of fraudsters allows the latter to profit from it.