Given a large number of available online marketing tools and channels, and the explosion of the social media marketing that we observed over the recent years, it seems that the traditional email marketing is no longer effective enough. Today, many people are switching to more modern online marketing techniques, calling email outdated. Well, they couldn’t be more wrong!
Is your email marketing strategy yielding the expected results? That’s one big question every marketer should ask themselves. Email marketing has a better ROI than paid search or even social media. And, that alone is enough reason for you to put more effort to make your email marketing strategy work.