Is your email marketing strategy yielding the expected results? That’s one big question every marketer should ask themselves. Email marketing has a better ROI than paid search or even social media. And, that alone is enough reason for you to put more effort to make your email marketing strategy work.
It might interest you to know that many brands are jostling for your audience’s attention daily. So, you can see why email marketing is highly competitive. And that, according to PaperWritten expert, is a reason to focus on implementing a successful strategy to achieve results.
So, here are five key steps you can implement to make your email marketing strategy a hit.
1. Start Building Your Email List
The first strategy here is building your email list. And the email list in question should comprise of individuals or subscribers who need your products, services, niche or whatever it is you are offering.
Now building an email list requires a considerable amount of work. You also have to put in more effort. But as said earlier, you need an audience that appreciates what you do. Otherwise, any email you send to your subscribers won’t make a meaningful impact.
In reality, most of the visitors that land on your page won’t subscribe or take action even after reading your content. Keep in mind that a good percentage of your visitors would behave this way. So, the best thing is to turn them into subscribers by using an exit-intent popup.
The exit-intent popup is a technology that’s changing the game for email marketers. So, it would be a wise decision to integrate it into your marketing campaign. It detects the behaviors of visitors and serves them with the right campaigns whenever they are about quitting your site.
2. Always Get In Touch With Customers
Have you experienced a situation whereby a customer lands on your page, selects products, and abandons his or her shopping cart for just no cause? It happens a lot. That’s why your marketing strategy should include doing some light follow-up. Remind potential buyers or customers of things they wanted to buy or offer a deal that would be hard for them to resist.
However, you can create automated email sequences to make it easier to follow up these categories of visitors or customers. It’s a time-based email sequence comprised of messages which your subscribers would receive at predetermined intervals.
The interval could be a year after subscribing, a month after purchase, or instantly after opt-in. But when used appropriately, keep in mind that automated email sequences can help you make the email marketing strategy a huge hit.
3. Know The Different Email Types
There are different email types you can send to your customers. And it’s essential to know and understand what each of them entails. Knowing them will help to boost your email marketing campaigns and cause them to yield the expected result.
One of them is relational emails, which involves offering something you had earlier promised your subscribers. It could be the information of value or a gift, just anything you feel would be useful to them. Then, there are the promotional emails, which, as the name implies, are self-promotional. This type of email involves letting your subscribers know about the latest offers from your company, such as discounts or products that you want them to consider.
Another type is called transactional emails, commonly sent when visitors take specific actions. It could be a positive message for a new subscriber, welcome message, or acknowledgment when a subscriber alters his or her information.
Having a clear understanding of these email types will be of great benefits to your email marketing campaign. And it’s also critical to know which and when to send them to have the most impact.
4. Powerful Subject Line
No matter how mouthwatering your offer is, when people don’t click to open your emails, there will be no good returns. Take a close look at the articles or videos that have gone viral. You will discover they all have killer subject lines.
So, consider applying the same idea to your email. Use powerful subject lines that will push your subscribers to open the link to read the content. However, one of the ways to improve the subject line is to personalize it. In this case, you can include people’s name to capture the attention and encourage them to open your link.
Again, one thing is to create an email and send. Another thing is for it to get found by your readers. Most emails end up marked as spam. So, you need to avoid doing things that will make your messages end up in the spam box of your target audiences.
In this case, ensure you are not using any spammy words. Don’t be witty or give your readers reason to believe that you are trying to outsmart them. Also, avoid misleading subject lines at all cost, as they can dent your reputation too.
5. Request Feedback
No individual, product, service, or thing is perfect. Even if the error isn’t that obvious to you, which is likely because you created it, others can see it.
But one thing that can help you improve your products or services is the feedback you get from your subscribers. Whether it’s positive or negative feedback, you can make good use of it. That’s how big brands grow by the way. So, don’t be afraid to request feedback from your audience.
These steps can enable you to implement successful email marketing strategies. Whether you plan to increase the number of your subscribers, sell a product, or service, these tips will help you get the results you seek. All you need is proper implementation – so, pay attention to the tips highlighted therein, from planning to finally composing your email.